Logo for Craftsman Lathes







The Mystery of Water Slide Decals


OK, so maybe it is not a mystery to most folks, but I can tell you there is many more hours in doing this than I ever thought it to be. You can't just type in "Craftsman" and go pick a font. Each letter has to be drawn as a polygon of a determined number of sides. So, "Craftsman" becomes nine polygons, each spaced and sized to be the same length as the width of a previously selected arc. (Actually, there are only eight since we can copy the "A" and use it in two places.) We won't even mention that we have some white letters on curves to follow on that arc we just talked about. Finally, a beautiful picture emerges. The satisfaction lasts only as long as it takes to realize that you can't print the color white. For me, that was when the decals came home and I put one on a light blue lathe I had painted. It looked great, but the letters were light blue. One went on a dark blue lathe, and it disappeared.
To shorten this down some, I found that the big guys lay down the white, then the colors, then die cut the finished decal. I couldn't afford that, but I found some white decal film, and printed another batch. The resulting decal looks great on dark colors.
What we have then is two choices, both priced the same. Decals on clear film, trim close to the border, a few seconds in the water, and you'll remember your model airplanes and cars from your youth. The film sorta disappears, so the trim is not critical. Great for light colors, light gray, light blue, etc. The second choice is the same decal on white film. Same process, but you have to neatly trim the decal before application. The white does not disappear. Both would be happier with a couple of light coats of Krylon Clear after they dry.
Cut to the chase. The white background logo will work on anything, light or dark, because it produces it's own white background.
The transparent logo gets it's background color from the machine its placed on. If it is on a light color, it will be fine. If it is on a dark color, it uses that color to replace the white. Dark blue Craftsman on dark blue background gives nothing but the red arcs.
I asked for guidance from family, friends and customers on the price to put this up for. The price I am asking now, with some caution that I might go back to advice from others, is 1/2 the price of the lowest advice. That came from a customer. Starting Price, including postage is just below the picture and description.
Logo Comparison Here is a comparison of the logo type. On the left, a light blue bed with a transparent logo. The bed on the right has first a white background logo, then at far right a transparent background. You can see that the transparent logo takes on the color of the background. As the machine color gets darker, so will the logo background until the "CRAFTSMAN" washes out completely. The right bed is painted with a standard gray primer.
Dunlap Logo This is one of the Dunlap logos I have found on some of the earlier lathes. Blue background, orange letters, yellow border, black outline. The ones of these I have seen are mounted on the headstock casting, as shown. I have also seen photographs of a different type, just the word "dunlap" in orange. If anyone will share a clean photo of this type, I will add it to the pile and give the sender a free copy. Same price as the Craftsman.

Your Choice of Backgrounds - $6.00 for one, $10 for two.


Logo will be mailed standard first class mail.

Last update on ... September 26, 2003